Show Cars

L’oe Show’s main Sunday show day is open to all models of cars from within the VW Group – Audi, Porsche, Volkswagen and others. There are many GTGs and events that are open to all vehicles, please check the schedule here.

Show Registration is only available online, and is will open later in 2023

EUROPEAN VISITORS – Temporary importation options

With the ending of the Woerthersee GTI Treffen in Austria, which we often shipped our cars to from the USA, we would like to extend an invitation to our friends in Europe to bring their cars to the USA for L’oe Show in 2023. The cars will be shipped from Germany at the beginning of August 2023, and can either be returned after the event or kept in the USA for the SEMA Show etc.


There is no entry to the show on Sunday without a registration packet with your license plate on the hang tag. Please collect your registration packet as early as possible, and don’t forget that it also gives you additional discounts through town over the whole weekend.

For the 2023 Edition they can be collected at our physical store location located near Pottstown High Street. Please have your car license plate number ready.

The last chance to collect your registration and enter the show is 7:30am – 9:15am on Sunday Morning at our pop-up retail store. You must park outside the show field and walk to the store – you cannot drive through the show to get to here. You may not be able to access your preferred display area, and we cannot guarantee entry if you are late and not processed in time. Also, at this time we cannot make any changes to registrations.


Sunday 4th is the main show day. All cars must be parked and in place by 9:45am latest. Vendor load-in starts at 6:00am, while show cars may enter from 8:30am.

Please have your hang tag and lanyard displayed. Your hang tag will note what block you are parked on. It will also have the letter “N”, “E”, “S”, or “W” to indicate which show entrance you should use to enter to access your display area.

Please do not block the center traffic lane – this is for emergency access. If you see a car parked in the very center of the street, please kindly ask them to move over slightly.

No cars can enter or move in the show field after 10am, and until after 4:00pm. This is for pedestrian safety. Likewise, please do not block a fire hydrant, nor a disabled ramp for a sidewalk.

At the end of the show, cars must be moved from High St traffic lanes by 6:00pm latest – there are city parking spots and parking lots available after this time.

For non show car parking and friends, there are two large parking lots south of the railway line with free spectator parking.

All registered show car owners will receive free items at the LIQUI MOLY booth on Sunday. Simply present your Show Car Lanyard, and receive your items at no cost! Limit one per show car, must be collected in person on Sunday during booth hours.

If you are a store or vendor and would like offer show car owners a discount, please get in touch to discuss options.