Show Cars

Show Your Car at the Loe Show

Open to All VW Group Models

Our main show car registration for 2024 is now full, thank you!

  • Any additional main show entries, and a possible ‘L’oe Show Supporter’ parking area will be released here at 1pm on Monday August 2024.

  • If you have a car that you think may still qualify as a concept / limited edition / feature car from Performance VW Magazine please contact us via email or Instagram.

We thank you for your interest, and apologise that we’re limited in space,

But, there’s good news.. all GTGs are free throughout the build up, and spectator entry is free, so we hope you’ll join us in Pottstown PA over the weekend and on the main Sunday!

L’oe Show’s main Sunday show day is open to all models of cars from within the VW Group – Audi, Porsche, Volkswagen, and others. There are many GTGs and events that are open to all vehicles, please check the schedule here.

Show Car registration is $60 per car, and every owner will receive a lanyard that enables them to receive free and discounted items from vendors and businesses throughout the show and Pottstown area. Free items include many free limited edition items from vendors and partners!

Below is information about showing your car and how to register.

2024 main show car Registration
is now full! any additional spots
will be here 1pm august 10th.


There is no show car entry to the show on Sunday without a registration packet with your license plate on the hang tag. Please collect your registration packet as early as possible, and don’t forget that it also gives you additional discounts throughout town over the whole weekend.

For the 2024 Edition, the registrations can be collected at our physical store location located on East High Street, Pottstown, PA 19464m during the store hours which will be announced before the start of the show – open on Friday, Saturday, and Sunday.

Please have your car license plate number and photo ID ready. You can have a third party collect it, if they have this information, and permission to sign for you.

The last chance to collect your registration and enter the show is 7:30 am – 9:15 am on Sunday Morning at our pop-up retail store. You must park outside the show field and walk to the store – you cannot drive through the show to get here. You may not be able to access your preferred display area, and we cannot guarantee entry if you are late and not processed in time. Also, at this time we cannot make any changes to registrations.


Sunday 1st is the main show day. All cars must be parked and in place by 9:45 am the latest. Vendor load-in starts at 6:00 am, while show cars may enter from 8:00 am.

Please have your hang tag and lanyard displayed. Your hang tag will note what block you are parked on. It will also have the letter “N”, “E”, “S”, or “W” to indicate which show entrance you should use to enter to access your display area.

Please do not block the center traffic lane – this is for emergency access. If you see a car parked in the very center of the street, please kindly ask them to move over slightly.

No cars can enter or move in the show field after 10 am, and until after 4:00 pm. This is for pedestrian safety. Likewise, please do not block a fire hydrant, nor a disabled ramp for a sidewalk.

At the end of the show, we have made a change for 2024 and the trophies will be handed out WELL BEFORE the cars must be moved from High St traffic lanes – you are now welcome to stay in Pottstown and parked up into the evening, and by 8:00 pm we ask that you move to city parking spots and parking lots available after this time.

For non-show car parking and friends, there are two large parking lots south of the railway line with free spectator parking, as well as plenty on High Street eastbound, especially around the 600-800 blocks. PLEASE REPSECT OUR NEIGHBORS AND ONLY PARK IN AUTHORISED SPOTS.


Temporary importation options

With the ending of the Woerthersee GTI Treffen in Austria, which we often shipped our cars to from the USA, we would like to extend an invitation to our friends in Europe to bring their cars to the USA for L’oe Show in 2024. The cars will be shipped from Germany in the last week of July, and can either be returned after the event or kept in the USA for the SEMA Show etc.

Free Items!

All registered show car owners will receive free items at the LIQUI MOLY booth on Sunday. Simply present your Show Car Lanyard, and receive your items at no cost! Limit one bundle of items per show car, must be collected in person on Sunday during booth hours.

Store or Vendor?

If you are a store or vendor and would like to offer show car owners a discount, please click the button below to get in touch to discuss options.

2024 Registration is not currently open, thank you. Please check back at 1pm EST on August 10th in case any additional spots are opened, thanks!